Encyclopedia Britannica
industry: B2B/Business Information / Consumer
Function: Marketing
Successful placements
Dan Smith Named Senior Vice President, Consumer Sales - Encyclopedia Britannica
Chicago
B2B/Business Information, Consumer
Encyclopedia Britannica, Inc. today announced that it has named direct-marketing expert Dan Smith senior vice president, consumer sales, with a mandate to continue developing the company's direct-to-consumer businesses. Smith, who comes to Britannica from FTD.com, Inc., will be responsible for all direct-to-consumer sales in the United States, including e-commerce, subscriptions to Britannica Online, direct-response campaigns and sales to existing customers. As Britannica's product line has expanded beyond multi-volume encyclopedias in the past decade, so too have its consumer-marketing operations. The company now distributes products online, in retail stores, and through a variety of direct-to-consumer methods. "Dan understands the strategic value of the trust and equity that reside in the Britannica brand," said Jorge Cauz, president of Encyclopedia Britannica, Inc. "He'll use his direct-marketing knowledge to expand our role as an authoritative source of knowledge and information. He's just the person we need to put all the pieces together in several of our most promising business channels." At FTD.com, where he was most recently executive vice president, Smith helped the company expand its online marketing unit from $10 million to $300 million. Before joining FTD in 1998, Smith was with the Ashton-Drake Galleries for nine years. He holds a bachelor's degree in marketing from the University of Illinois.
Executive Director, Consumer Acquisition Marketing
Chicago
B2B/Business Information, Consumer
