Primedia
industry: B2B/Business Information / Consumer
Function: General Management / Marketing / Sales
Successful placements
Jamie Clymer Appointed President, Rentals.com for Primedia
Atlanta
B2B/Business Information, Consumer
We are pleased to inform you that The Cheyenne Group has successfully completed the search for the President, Rentals.com for Primedia (Consumer Source, Inc.). We started the search with the mandate to recruit a President, Digital Media Group for all of Primedia’s (Consumer Source Inc.’s) business, but then throughout the process our client decided to eliminate that position and instead build deep and meaningful digital knowledge and expertise in one of their fastest growing vertical online market places, Rentals.com. As of January 21, 2008, Jamie Clymer will assume the President role for Rentals.com. He will be based at Primedia’s (Consumer Source Inc.’s) headquarters in Atlanta, GA. Jamie has spent his entire career within the online real estate and employment-classified businesses. Prior to joining Rentals.com, he spent eight years at Dominion Enterprises. He joined the company right out of college as a sales representative. As a participant in the company’s Manager-in-Training program, Jamie quickly moved into general management roles and was appointed General Manager, Employment Guide.com. Most recently he was the Vice President and General Manager for Homes.com.
John McCarthy appointed Senior Vice President, Subscription Marketing for Primedia Enthusiast Media
New York
B2B/Business Information, Consumer
We are pleased to inform you that The Cheyenne Group has completed the search for the Senior Vice President, Subscription Marketing for Primedia Enthusiast Media. John McCarthy has been appointed Senior Vice President for Primedia Enthusiast Media, a newly created position. He will join the company on January 29, 2007, with responsibility for creating an aggressive consumer marketing strategy across all of PEM Group’s 100 titles. John is an accomplished marketer with a track record of identifying and driving new business opportunities, creating and executing strategies for new and innovative marketing programs, and developing alternate channels and sponsorship programs in publishing and direct-to consumer businesses. His areas of expertise include online, partnerships, direct mail, telemarketing and multi-title cross sell. Most recently, John was Consumer Marketing Director, Popular Science Magazine for Time4Media. He started his marketing career at American Family Enterprises and Columbia House in New York. John is a graduate of Princeton University, BA History, 1988 and Cornell University’s Johnson School of Management, MBA, 1993.
Greg Goff has been appointed President of Primedia Enthusiast Media Online
Los Angeles
B2B/Business Information, Consumer
We are pleased to inform you that The Cheyenne Group has completed the search for the President, Primedia Enthusiast Media, Online. Greg Goff has been appointed President of Primedia Enthusiast Media Online. He will join the company with full P&L responsibility for leading the growth and development of the PEM Group’s online business. Greg is an accomplished general manager who, throughout his more than 20-year career, has successfully created and developed businesses for privately held Harmon Publishing, start-up Babycenter.com and the Knight Ridder Corporation. Besides his strategic and entrepreneurial skills, he brings to Primedia a direct knowledge of and strong experience with on-line special interest media businesses. Most recently, Greg was the General Manager for the Consumer Magazines & Target Publishing Division of Knight Ridder. He started his career in the early eighties in brand management at Procter & Gamble.
Daniel Mauch New Head of Sales for Primedia Automotive Digital
Irvine, CA
B2B/Business Information, Consumer
We are pleased to inform you that The Cheyenne Group has completed the search for the Head of Sales for Primedia Automotive Digital. Daniel Mauch is the successful candidate. As of February, 20, 2007, he assumes responsibility for the overall Ad Sales effort for Automotive Digital Network, the most critical component of Primedia’s digital presence. He reports to Greg Goff, President of Primedia Enthusiast Media, Online. Daniel is an accomplished Ad Sales executive with over twenty years of experience in print, broadcast and online advertising, both at the national and local levels. He began his career at Times Mirror – Los Angeles Times. Later, he held the position of National Director of Advertising Sales for USA Today.com. From 2004 to 2006, he was with The Weather Channel/weather.com, where he was in charge of Ad Sales for the Western Region. Most recently, Daniel worked as Vice President, Western Region for Centro LLC, a new interactive media services company.
