Reed Business Information

Function: General Management / Marketing

Successful placements

Sarabeth Grossman Named Vice President of Marketing and Communications for

Los Angeles

B2B/Business Information

We are pleased to inform you that The Cheyenne Group has completed the search for the Vice President of Marketing and Communications for "Variety" Entertainment Group Publications, a business unit of Reed Business Information.Sarabeth Grossman is the successful candidate. As of July 15th, Sarabeth has assumed the position with responsibility for leading all print and digital marketing and communications initiatives for Variety’s suite of products (Daily/Weekly, Variety.com) and all other Los Angeles based Entertainment Group Publications, i.e. the “411” publications, “Tradeshow Week” and “Video Business”. Sarabeth is an experienced marketing executive with extensive experience in brand strategy, online marketing and business development. She has worked both with multi-national and entrepreneurial companies in the film, home entertainment, television and theater industries. Most recently, she was the Executive Director, Global Business Development and Strategy for the Walt Disney Company / Buena Vista Worldwide Home Entertainment. Sarabeth started her career in feature film production, then moved into the digital world with Animalhouse.com before joining The Walt Disney Company. At Disney she started out as Director – Online Marketing with responsibility for the strategic development and implementation of marketing and new business development in the online space for the North American Home Entertainment Division.

Managing Director, Book Group

New York

B2B/Business Information

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