WMI (Halyard Capital and Steelpoint Capital Partners)

industry: Marketing Services

Function: General Management

 

Successful placements

Jill Botway to run Private Equity backed WMI

Westport, CT

Marketing Services

We are pleased to inform you that The Cheyenne Group has completed the search for the Chief Executive Officer of WMI, a women-focused media solutions company, a portfolio company of Halyard Capital, a New York-based private equity firm, and Steelpoint Capital Partners, a California-based private equity firm.

Jill Botway is the successful candidate. A highly accomplished and seasoned executive. Jill most recently served as President of US Strategic Business Units for OmnicomMediaGroup, a division of Omnicom. Her career spans twenty years of experience as attorney, President and CEO of both privately and publicly held media companies.

Prior to becoming President at OmnicomMediaGroup, Jill was Managing Director of the Eastern Region for OMD, an Omnicom company, whose clients included Pepsi, GE, Visa, FedEx and Johnson & Johnson. During Jill's tenure there, OMD was named Global Media Agency of the Year, US Media Agency of the Year, Most Creative Media Agency by the Gunn Report and was ranked #1 Worldwide by RECMA. Previously, Jill was Executive Vice President and Director of Marketing at Initiative Media. Before that, Jill was CEO of The Botway Group, Ltd., the largest independent firm in the U.S. specializing in the purchase of national media. Botway had previously been a partner in the corporate law firm Ryan, Botway, Reddy and Mesrop.

"I'm excited to be joining the enormously talented media professionals at WMI," Botway said. "With nearly three decades in this business, WMI has a long, rich history serving a diverse base of advertisers in a variety of categories. One area of longstanding expertise at WMI, the female demographic, has grown more compelling than ever."

"Jill's diverse background as a media executive, most recently at Omnicom, where her mandate included direct marketing, search, outdoor and print, made her a natural fit to help us realize the solution set that our large client base seeks," said Robert B. Nolan Jr., Managing Partner at Halyard Capital. "WMI clearly addresses the rapidly growing need for cross-platform media solutions. With Jill's arrival, WMI's future is even brighter."