Carat North America

Successful placements

Ray Warren Named President of Carat USA and President of the Carat Media Group Americas

New York

Marketing Services

We are proud to announce the placement of Ray Warren as the President of Carat USA and President of the Carat Media Group Americas. Ray will oversee the operations of Carat USA, Carat Canada and Carat Latin America. Previously Managing Director at OMD USA, Warren brings 25 years of broad and innovative experience in media services, having worked not only in media buying but also in sports television and in network sales. At OMD USA, he has been responsible for the growth and increased profitability of national and local television and radio buying, sports marketing, entertainment marketing, direct response, branded entertainment, and Hispanic marketing across the company. Prior to joining OMD, Warren was President and CEO of Raycom Sports, one of the most recognized names in sports television and an entrepreneurial leader in redefining sports programming and developing cutting-edge advertising opportunities. He joined Raycom Sports as Executive Vice President for Sales & Marketing in 1988, rose to Chief Operating Officer in 1994 and became President/CEO in 1998, where he remained until 2002. He subsequently returned to media buying, where his career had begun. He started work in media buying at Ted Bates Advertising, before moving to BBDO and then to Benton & Bowles Advertising. He subsequently joined the ABC Television Network in sales, rising to Vice President of Eastern Sales.

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