MediaCom Hires Kimberley Babcock-Smith as Managing Partner, Account Director

The Cheyenne Group is excited to announce the completion of the executive search for the Managing Partner, Account Director at MediaCom.  Reporting to the Managing Partner Group Account Director, Kim will lead a highly successful and innovative group on the Subway account through its next phase of evolving growth and development.  Kim will oversee the communication planning and digital groups as the senior operational leader, managing all strategic aspects and vision of the Subway business moving forward, driving the business to operational excellence.

Most recently, Kim was Senior Vice President, Connections Director on the Coca-Cola account at Starcom Mediavest Group.  Here, she led the strategy on Brand Coke.  Her early experiences included planning on Colgate, American Express and Kraft. Then, Kim worked at North Castle Partners, where she worked on Nabisco.  She then had a stint at MPG on the Nestle business.  Following this, Kim joined Mediaedge:CIA, as Director of Communications Strategy.  Kim then moved to The Media Kitchen as SVP, Connections Director where her accounts included, Windstream, Victoria’s Secret Kao Brands as well as new business.

About Mediacom

Mediacom is the “The Content + Connections Agency,” which means they work on behalf of their clients to leverage their brands’ entire system of communications across paid, owned and earned channels to drive business growth. The Company’s role includes optimizing each individual channel and the connections between them. It also includes developing and optimizing the use of content – defined as any form of consumer messaging – as the fuel that drives high-performing systems; and understanding and utilizing data to deliver increased effectiveness and efficiency across all communications. By auditing clients’ communications systems, Mediacom optimizes, improves and measures their outcomes across paid, owned and earned.

Mediacom is one of the world’s leading media agencies. The Company works with some of the biggest and best advertisers in the world, including Volkswagen, Dell, Subway, Revlon, Shell and Bayer.