John McCarthy appointed Senior Vice President, Subscription Marketing for Primedia Enthusiast Media
We are pleased to inform you that The Cheyenne Group has completed the search for the Senior Vice President, Subscription Marketing for Primedia Enthusiast Media. John McCarthy has been appointed Senior Vice President for Primedia Enthusiast Media, a newly created position. He will join the company on January 29, 2007, with responsibility for creating an aggressive consumer marketing strategy across all of PEM Group’s 100 titles. John is an accomplished marketer with a track record of identifying and driving new business opportunities, creating and executing strategies for new and innovative marketing programs, and developing alternate channels and sponsorship programs in publishing and direct-to consumer businesses. His areas of expertise include online, partnerships, direct mail, telemarketing and multi-title cross sell. Most recently, John was Consumer Marketing Director, Popular Science Magazine for Time4Media. He started his marketing career at American Family Enterprises and Columbia House in New York. John is a graduate of Princeton University, BA History, 1988 and Cornell University’s Johnson School of Management, MBA, 1993.
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