details
| Industry: | Entertainment |
|---|---|
| Platform: | Multiple Platforms |
| LOCATION: | London |
| partner: | Pat Mastandrea |
Vice President of Sales, Intergrated Media EMEA
Business Development/Strategy / Sales
IMG Worldwide (Forstmann Little & Co.)
We are delighted to announce the successful completion of our search for the Vice President, Integrated Media, EMEA at IMG.
Claire Heys will join IMG as Vice President, reporting to Scott Kramer, IMG’s Senior Vice President Integrated Media globally. Claire will have responsibility for creating content opportunities for brands around IMG’s existing sports and entertainment assets, as well as developing new opportunities across the IMG group of companies, including Tiger Aspect and Darlow Smithson, across EMEA.
Previously Claire was Controller of Commercial Partnerships at Virgin Media Television. Claire has been a leading practitioner at the forefront of advertiser funded content deals over the last 5 years, delivering digital and TV content strategies for Camelot , Orange, J&J, Cow & Gate, General Mills, The British Army, Waitrose, Levi’s, Malibu and Motorola. She was previously Head of Business Development for Initial, part of Endemol UK, where she initiated and developed one of the first mainstream deals on ITV, Orange Playlist which ran for 3 series.
Claire has international TV experience as she spent four years in Hong Kong as the Channel Manager of Channel [V], STAR TV’s music channel. On returning from Asia, Claire set up and ran the production company, G-One, as a joint venture between Chris Evan’s Ginger Television and Unique Broadcasting.
Contact the Partner(s) listed on this assignment for additional information regarding our expertise in this area.
