details

Industry: B2B/Business Information
Consumer
Platform: Online
LOCATION: Irvine, CA
partner: Pat Mastandrea
Franca Virgili
associate: Anne Bishop

Head of Sales, Automotive.com

Sales

Primedia

We are pleased to inform you that The Cheyenne Group has completed the search for the Head of Sales for Primedia Automotive Digital. Daniel Mauch is the successful candidate. As of February, 20, 2007, he assumes responsibility for the overall Ad Sales effort for Automotive Digital Network, the most critical component of Primedia’s digital presence. He reports to Greg Goff, President of Primedia Enthusiast Media, Online. Daniel is an accomplished Ad Sales executive with over twenty years of experience in print, broadcast and online advertising, both at the national and local levels. He began his career at Times Mirror – Los Angeles Times. Later, he held the position of National Director of Advertising Sales for USA Today.com. From 2004 to 2006, he was with The Weather Channel/weather.com, where he was in charge of Ad Sales for the Western Region. Most recently, Daniel worked as Vice President, Western Region for Centro LLC, a new interactive media services company.

 

Contact the Partner(s) listed on this assignment for additional information regarding our expertise in this area.