details

Industry: B2B/Business Information
Consumer
Platform: Online
LOCATION: Los Angeles
partner: Pat Mastandrea
Franca Virgili

Online President for the Primedia Enthusiast Media Group

General Management

Primedia

We are pleased to inform you that The Cheyenne Group has completed the search for the President, Primedia Enthusiast Media, Online. Greg Goff has been appointed President of Primedia Enthusiast Media Online. He will join the company with full P&L responsibility for leading the growth and development of the PEM Group’s online business. Greg is an accomplished general manager who, throughout his more than 20-year career, has successfully created and developed businesses for privately held Harmon Publishing, start-up Babycenter.com and the Knight Ridder Corporation. Besides his strategic and entrepreneurial skills, he brings to Primedia a direct knowledge of and strong experience with on-line special interest media businesses. Most recently, Greg was the General Manager for the Consumer Magazines & Target Publishing Division of Knight Ridder. He started his career in the early eighties in brand management at Procter & Gamble.

 

Contact the Partner(s) listed on this assignment for additional information regarding our expertise in this area.