details
| Industry: | Consumer Tradeshow/Exhibition |
|---|---|
| Platform: | Conference/Live Event |
| LOCATION: | Atlanta, GA |
| partner: | Pat Mastandrea Franca Virgili |
| associate: | Jessica Ely |
Vice President and Chief Marketing Officer
Marketing / Sales
Premier Exhibitions
We are very pleased to inform you that The Cheyenne Group has completed the search for the Vice President and Chief Marketing Officer for Premier Exhibitions. Kris brings over 20 years of experience in consumer insights, brand strategy, integrated multi-channel communications, and product development. She has developed and executed successful worldwide marketing strategies for Intel, Coca-Cola, and most recently Harrah’s Entertainment where she served as Vice President, Brand Management from 2004 through 2009. Prior to that, she was Group Lead, Innovation for The Coca-Cola Company from 2002 through 2003. Hart received a Bachelor of Arts degree from Auburn University and a Masters of Business Administration from Vanderbilt University.
Premier Exhibitions has appointed Kris Hart, who will be responsible for market facing functions including: Advertising, Marketing, Public Relations, Digital, Education, and Sponsorships for Premier Exhibitions. She will also play a key role in identifying and developing new growth opportunities for the organization.
Contact the Partner(s) listed on this assignment for additional information regarding our expertise in this area.
